Best Life Insurance Companies in New York for 2024

My analysis shows that MassMutual is the leading life insurance company in New York.

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Updated: 15 October 2024
Written by Bob Phillips
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New York residents, like everyone else, want to save both time and money when choosing life insurance. My goal is to simplify the process and help you find the best plan for your situation quickly and easily.

Based on my findings, MassMutual is the best life insurance provider in New York. This isn’t based on market share, but on the exceptional coverage and service it offers at a competitive price, which makes it a standout choice.

In addition to MassMutual, our top rankings feature Mutual of Omaha as the best choice for seniors, Transamerica for younger individuals, State Farm for customer service, and Nationwide as a strong choice for smokers. MassMutual also stood out for having the lowest life insurance rates in New York.

Best Life Insurance Companies In New York, 2024

newyorklifeicon-logo
Best Life Insurance Overall - New York Life
transamerica-icon-logo
Best for Seniors - Mutual of Omaha
progressiveicon-logo
Best for Young People - Progressive Life
state-farm-icon-logo-red
Best for Smokers - State Farm
Best Life Insurance, New York, 2024

Compare The Best Life Insurance Providers In New York

To support your evaluation of the leading life insurance companies in New York, we’ve created a table that showcases our preferred companies across key criteria.

Overall Rating Best For A.M. Best Rating J.D. Power Rating (Best 1000) Online Experience (Best 10.0) Get A Quote
New York Life
4.9

Best Overall

A++

775

9.7

Instant Quote
MassMutual
4.9

Best Overall Runner-Up

A++

801

9.6

Instant Quote
Mutual of Omaha
4.8

Best For Seniors

A+

780

9.7

Instant Quote
Progressive Life
4.8

Best For Young Adults

A+

NR

9.6

Instant Quote
Mutual of Omaha
4.8

Best Cheap Life Insurance

A+

801

9.6

Instant Quote
State Farm
4.8

Best For Smokers

A++

839

9.6

Instant Quote
Scroll to see comparisons

Best Life Insurance Companies In New York


Best Overall Runner-Up

Overall Rating
4.9

Key Statistics

8/10 Affordability
9/10 Customer Reviews
9/10 Claims/Payouts
10/10 Coverage Level

Why We Like Them

MassMutual was awarded Best Overall Runner-Up due to its strong offerings. The company provides an extensive selection of life insurance products, such as term, whole, and universal life, at very competitive prices, along with a broad range of riders for customization.

The agents at MassMutual are experts in their field, having received extensive training on the company’s life insurance products. These “career agents” sell only MassMutual policies, giving them an edge when helping clients who need to learn more about various life insurance options.

Another factor in our decision was MassMutual’s financial strength. AM Best awarded it the top rating of A++ Superior, highlighting the company’s outstanding financial stability and claims-paying reliability.

Earning the title of Best Overall highlights MassMutual’s focus on providing a wide selection of products with the support of a well-trained sales team, rather than just offering the lowest rates. Though it may not have as much brand visibility or market dominance in New York, it is still a highly respected name in the state.

Benefits & Drawbacks

Benefits
  • Most affordable rates in New York
  • Broad product selection with multiple riders
  • Top-tier financial ratings
Drawbacks
  • Whole life insurance can't be purchased online
  • Policies sold only by MassMutual agents
  • J.D. Power score falls below some major rivals

Best Overall

Overall Rating
4.9

Key Statistics

8/10 Affordability
10/10 Customer Reviews
10/10 Claims/Payouts
9/10 Coverage Level

Why We Like Them

New York Life is a household name in New York, thanks to its main headquarters sitting among the skyscrapers in New York City and its many offices throughout the state. They employ thousands of people throughout New York and has been a leading life insurer in the state since 1845.

We chose New York Life as best overall, not only because of its name but also because of its diverse product line.

New York Life is one of the best term life insurance companies offering term policies with a large face amount. Their Million Plus Level Term 10 policy provides a fixed rate for the first ten years and offers coverage of $1 million or more. Premiums will increase after the initial ten years. Additionally, many of their term life insurance policies are convertible to permanent life insurance policies.

The company offers several whole life policies, one of which allows for payment customization. This option is particularly useful for those who experience income fluctuations or wish to pay off their policy early. The Secure Wealth Plus whole life policy is available for individuals between the ages of 0 and 60 and can be paid off within 10 years.

New York Life is also our Best Overall category winner because of its size and financial strength. It is the third largest life insurance company in the United States, the largest mutual life insurance company in the U.S., and is ranked #72 on the Fortune 500 list of the largest United States corporations by total revenue.

Benefits & Drawbacks

Benefits
  • Term and permanent coverage options
  • High customer satisfaction ratings
  • Offers other financial products in addition to life insurance
Drawbacks
  • Premiums can be too expensive for younger adults and seniors
  • Doesn’t sell a variable life insurance
  • Policies only sold through their life insurance agents

Best For Seniors

Overall Rating
4.9

Key Statistics

9/10 Affordability
9/10 Customer Reviews
10/10 Claims/Payouts
10/10 Coverage Level

Why We Like Them

Renowned for its focus on seniors, Mutual of Omaha has long been a trusted name. Seniors appreciate the company not only for the iconic “Mutual of Omaha’s Wild Kingdom” show but also because its agents are extensively trained to understand the unique needs of the senior market.

This insurance provider is recognized for its senior life insurance products, which include two options for seniors with health problems. One of these is a guaranteed-issue policy that requires no medical exam or health history questions, perfect for seniors with serious illnesses such as cancer, stroke, or heart attack.

The second product is a simplified-issue policy that asks for answers to medical history questions but doesn’t require a medical exam, making it a great choice for seniors with minor health issues like high blood pressure or type 2 diabetes who wish to skip the exam process.

Life insurance costs more for seniors than for any other age group, and many seniors trust Mutual of Omaha. The company has a long history in the insurance world, particularly with products designed for seniors, such as Medicare supplements and life insurance. Baby Boomers and their parents have trusted the brand since their childhood.

Mutual of Omaha is also widely regarded as a top name in senior insurance products, thanks to its effective direct mail program targeting seniors and its agents’ in-depth training on the company’s offerings.

Benefits & Drawbacks

Benefits
  • Strong financial stability
  • Delivers peace of mind with highly trained agents
  • Competitive premiums for seniors in New York
Drawbacks
  • Has a smaller agent presence in New York compared to major insurers
  • Receives more complaints than some rival companies

Best for Customer Service

Overall Rating
4.8

Key Statistics

9/10 Affordability
10/10 Customer Reviews
10/10 Claims/Payouts
8/10 Coverage Level

Why We Like Them

State Farm has consistently been recognized by J.D. Powers for its high customer satisfaction in life insurance, reflecting the company’s strong commitment to serving its policyholders. It’s no wonder, given that State Farm has the largest network of agents in the U.S.

Policyholders greatly appreciate State Farm’s commitment to excellent customer service. The company stands out by offering numerous neighborhood offices, where clients can conveniently meet with local agents in person for any assistance they need.

Known for its excellent customer service and fast claim handling, State Farm is trusted in the life insurance sector, where families in mourning depend on timely and caring assistance from their insurer.

Benefits & Drawbacks

Benefits
  • Fewer customer complaints than the industry standard
  • Largest number of agents serving customers
  • Boasts top-tier financial ratings for claims-paying reliability
Drawbacks
  • Policies can only be bought through
  • State Farm agents Limited rider options

Best for Young Adults

Overall Rating
4.7

Key Statistics

9/10 Affordability
8/10 Customer Reviews
10/10 Claims/Payouts
10/10 Coverage Level

Why We Like Them

Transamerica is aware of its strengths, particularly in offering affordable life insurance rates for young adults. They understand that many young people are careful with their budgets, especially when it comes to life insurance. That’s why the company ensures its policies are priced to meet the needs of young, cost-conscious consumers looking for coverage that fits within their budget.

Transamerica created its website with younger buyers in mind, knowing they value clear and concise information that’s easy to access. The site is user-friendly and filled with useful details, helping customers navigate their options effortlessly. Transamerica is committed to offering life insurance protection to everyone, regardless of age or financial situation.

Attracting younger buyers is a challenge for life insurance companies, as many young adults don’t see life insurance as necessary. They typically delay purchasing coverage until they marry or have children. Despite this, companies like Transamerica remain focused on this demographic, as lower mortality rates mean better profit margins.

Transamerica ranked the lowest for customer service among the companies we evaluated. This might be because they depend on independent agents for both sales and service, and some agents operating on their own may fall short in this area.

Benefits & Drawbacks

Benefits
  • Qualifying applicants can skip the medical exam for policies up to $2 million
  • Offers coverage up to $10 million
  • You can buy term life insurance online
Drawbacks
  • The minimum coverage available is $25,000
  • Has lower customer satisfaction ratings than some competitors

Best For Cheapest Life Insurance

Overall Rating
4.8

Key Statistics

10/10 Affordability
9/10 Customer Reviews
9/10 Claims/Payouts
9/10 Coverage Level

Why We Like Them

Recognized as the leading life insurance provider in New York, MassMutual also excels financially, offering highly competitive rates statewide. Despite the presence of several budget-friendly term insurance companies, MassMutual still provides the most favorable rates.

While price shouldn’t be the only factor when buying life insurance, it remains a key consideration for many buyers. MassMutual, typically known for its professionalism, offers the best rates in New York. The company is aiming to increase its presence in the state by employing competitive pricing strategies.

Price is an important consideration for life insurance buyers in today’s market. MassMutual stands out with its affordable premiums and generous coverage limits. While their whole and universal policies aren’t as competitively priced, their term life insurance offers large coverage amounts, as permanent life policies are generally more expensive.

Benefits & Drawbacks

Benefits
  • Provides a full array of life insurance products
  • A large network of skilled agents distributes MassMutual policies
  • The least expensive life insurance option we reviewed in New York
Drawbacks
  • No option for online applications
  • Must be purchased via a MassMutual agent

Best For Smokers

Overall Rating
4.8

Key Statistics

10/10 Affordability
9/10 Customer Reviews
9/10 Claims/Payouts
9/10 Coverage Level

Why We Like Them

Nationwide has a solid reputation and many local offices offering sales and service. Their slogan, “Nationwide is on your side,” proves true for smokers in New York searching for life insurance. Although their smoker rates are slightly higher than the top competitors, we found Nationwide to be the best option for smokers due to its competitive rates, accessible agents, and excellent customer support.

Benefits & Drawbacks

Benefits
  • Many offices located throughout New York
  • Provides a full array of life insurance products
  • A large network of skilled agents sells Nationwide policies
Drawbacks
  • No option for online life insurance applications
  • Must be bought through a Nationwide agent

How To Find The Best Life Insurance Company For You

Finding life insurance in New York requires understanding that no single policy fits everyone. At Insuranceopedia, we know that individual circumstances vary, so we review a range of insurers and offer recommendations in multiple categories.

To help you choose the best policy for you, follow these three steps:

  1. Assess your coverage needs. Most life insurance companies have “life insurance calculators” on their sites to guide you in determining the appropriate coverage amount.
  2. Select three insurers to compare. Don’t just focus on rates; consider the financial stability of each company. Affordable prices are important, but they won’t help if your provider can’t pay when it’s time to file a claim.
  3. Submit your application. It’s common for life insurance shoppers to leave the process unfinished, but it’s vital to move quickly. Your family’s financial future is at risk, so don’t delay.

Average Cost of Life Insurance in New York For Females

Company Rates for $250,000 Coverage Rates for $632,000 Coverage
Nationwide $11 $22
Transamerica $14 $27
State Farm $20 $31
Mutual of Omaha $11 $15
MassMutual $10 $16

*Rates based on a 10-year term life policy for a 30-year-old female nonsmoker

Average Life Insurance Rates In New York For Males

Company Rates for $250,000 Coverage Rates for $632,000 Coverage
Mutual of Omaha $12 $18
Transamerica $15 $30
MassMutual $10 $17
Nationwide $11 $17
State Farm $20 $33

**Rates based on a 10-year term life policy for a 30-year-old male nonsmoker

Average Cost of Life Insurance in New York For Smokers

Company Average Monthly Cost
Nationwide $72
GEICO $52
Mutual of Omaha $44
State Farm $65
Allstate $64

*Rates based on $632,000 of 20-year term life for a 30-year-old male smoker

If you smoke, life insurance will cost significantly more than for non-smokers. But, you can reduce your rates to match non-smokers by remaining smoke-free for 12-24 months, depending on the company. To qualify, you’ll have to pass a paramedical exam and a blood test to show that there’s no nicotine in your body.

Average Life Insurance Rates In New York For Young Adults

Company Monthly Cost
Mutual of Omaha $6
MassMutual $10
State Farm $12
Nationwide $11
Prudential $8

*Rates are for a 25-year-old male nonsmoker that purchases a $250,000 20-year term life policy.

Average Life Insurance Rates In New York For Seniors

Company Monthly Cost
Mutual of Omaha $43
Nationwide $65
GEICO $44
Haven $50
Allstate $36

*Based on $75,000 of coverage for a 60-year-old male non-smoker buying a 10-year term life contract.

How Much Life Insurance Do You Need In New York?

Life insurance needs vary based on individual circumstances. Homeowners generally need more coverage than renters, and people with dependents, such as children, typically require greater protection.

It’s common for life insurance agents to suggest coverage that is 10 to 20 times your yearly salary to ensure your loved ones are well protected. So, if you make $75,000 annually, you may need coverage ranging from $750,000 to $1.5 million.

Factors That Impact The Cost Of Life Insurance In New York

Life insurance rates in New York are determined by a variety of factors, including:

  • Your life insurance company
  • Age
  • Gender
  • Credit score
  • Riders added to your policy
  • Health status
  • Smoking habits

Men often pay higher premiums than women due to their shorter life expectancy. Smokers also face higher rates for the same reason. In New York, your credit score may also be factored into your insurance rate. Adding riders, like a disability waiver of premium or child coverage, can further raise the cost of your policy.

New York Life Insurance Laws To Know

When considering life insurance in New York, it’s important to be aware that the state has specific laws in place to safeguard policyholders. These protections include:

Grace period for missed payments

In New York, if you miss a payment, the law grants a 30-day grace period during which you can make the payment and retain your coverage.

Contestable period

According to New York regulations, an insurer can reject a life insurance claim if it’s found that the policyholder misrepresented information on their application within the first two years of the policy. Once this two-year window has passed, the insurance company cannot contest the policy based on inaccuracies.

Free Look Period

After getting your life insurance policy, you’re given 10 days to go over it. If you decide it’s not for you, you can send it back within this time frame and get a full refund of any premiums paid, without any fees.

Time allowable to settle a claim

Beneficiaries need to submit a claim to the insurer in order to receive benefits. New York law mandates that all life insurance companies settle claims within 30 days.

Largest Life Insurance Companies In New York

Dozens of life insurance providers operate in New York. The five largest, ranked by market share, are:

Life Insurance Company Market Share
New York Life 11.23%
MassMutual 10.71%
MetLife 8.76%
Northwestern Mutual 7.62%
Guardian Life 7.40%

Our Methodology

We used a comprehensive and careful approach in choosing the best life insurance companies. Factors like customer service, product variety, pricing, and online experience were all considered. Plus, my experience in selling life insurance and interacting with agents provided valuable insights into their offerings. We didn’t base our company choices purely on offering the cheapest life insurance, except for the "Best for Cheapest Life Insurance" category. Each of these companies stands out in its respective market, and price should not be the only factor when choosing a life insurance policy.

65

Quotes Analyzed

15+

Years Of Industry Experience

26

Brands Reviewed

30+

Research Hours

FAQs

Is life insurance more expensive in New York?

Life insurance rates in New York are on par with those in other states. Insurers that have higher premiums usually set them based on a higher-than-expected number of claims.

How much per month is a million dollar life insurance policy in New York?

MassMutual offers the lowest premium we found for a 10-year, $1 million term life policy in New York, priced at $34 per month.

What is the average monthly cost of life insurance in New York?

In New York, a 30-year-old man can get $250,000 in life insurance coverage for as low as $10 per month, and a woman of the same age might pay $10.

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