General Agent

What Does General Agent Mean?

General agents are insurance professionals who sell insurance products to other insurance agents or brokers. These agents and brokers, in turn, sell the products to individuals or companies that will use the insurance. In this manner, general agents function as insurance wholesalers rather than retailers.

Insuranceopedia Explains General Agent

General agents often have their clients’ authorization to act on their behalf in various areas. Since many insurance products are not sold directly from an insurance company to a policyholder, general agents serve as intermediaries, facilitating the movement of the insurance product through the distribution chain to its final destination.