Health Insurance Association Of America
What Does Health Insurance Association Of America Mean?
The Health Insurance Association of America was a group of insurance companies that sold health insurance and advocated for reforms within the industry. In 2004, it merged with the American Association of Health Plans to form America’s Health Insurance Plans (AHIP).
Insuranceopedia Explains Health Insurance Association Of America
In 1993, an advertising campaign called “Harry and Louise” aired on television for a year. The purpose of the campaign was to oppose the healthcare law proposed by President Bill Clinton. The costly campaign was funded by the Health Insurance Association of America and demonstrated the association’s strong opposition to legislation affecting the insurance industry.
To strengthen its lobbying efforts, the Health Insurance Association of America merged with the American Association of Health Plans in 2004 to form America’s Health Insurance Plans (AHIP). Later, Harry and Louise reappeared in new ads to promote the Affordable Care Act (Obamacare).
