Kaizen

What Does Kaizen Mean?

Kaizen is a Japanese term meaning “change for the better” or “continuous improvement,” derived from two Sino-Japanese words: “kai,” meaning “change,” and “zen,” meaning “good.” In marketing, it represents a philosophy that promotes teamwork, identifies ways to eliminate unnecessary tasks, and aims to enhance productivity.

Some insurance companies have adopted this philosophy as a management approach. Its application within the insurance industry is broad, ranging from reducing paperwork to streamlining and eliminating outdated policies.

Insuranceopedia Explains Kaizen

The most well-known company to implement the kaizen approach is the Japanese car manufacturer Toyota. It challenges the traditional manufacturing model of producing and storing products to meet future demand. Instead, Toyota produces cars based on actual customer demand, using the just-in-time approach, which helps reduce operational expenses. Lean management—cutting unnecessary work, addressing clients’ real needs, and avoiding speculation about their demands—is at the heart of kaizen.

Companies that adopt kaizen often follow the PDCA strategy, which stands for Plan, Do, Check, and Act. This process involves introducing a change (Plan), implementing it on a trial basis (Do), evaluating its effectiveness (Check), and finally applying it permanently (Act).