Advertisers Liability Insurance

Updated: 12 January 2025

What Does Advertisers Liability Insurance Mean?

Advertisers liability insurance is a type of coverage that protects advertising companies in the event they are sued for slander, defamation of character, libel, copyright infringement, or other offenses. This insurance will cover these liabilities up to a specified amount. If the losses exceed the policy limit, the policyholders will be responsible for covering the additional costs.

Insuranceopedia Explains Advertisers Liability Insurance

Advertising companies often purchase advertisers liability insurance because they run numerous ads, and there is always a risk that an ad could lead to a lawsuit. This can occur if a false claim is made or if another company believes the ad infringes on its copyright, among other issues. Whatever the situation, advertisements can sometimes result in lawsuits. Advertisers liability insurance serves as a way for advertising companies to mitigate the risk of losses from such lawsuits.

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