Life Insurance Companies In Kentucky 2024

Based on my analysis, MassMutual emerges as the top life insurance company in Kentucky.

min read -
Updated: 15 October 2024
Written by Bob Phillips
On this page Open

According to my findings, MassMutual is the best life insurance provider in Kentucky—not because of its market share, but because of its excellent coverage and low pricing, a winning combination.

Other top picks include Mutual of Omaha for seniors, Transamerica for younger individuals, State Farm for top-notch customer service, and Nationwide for smokers. MassMutual also offers the lowest-cost life insurance in Kentucky.

Reviewing the information below only takes a few minutes, and it’s worth your time. Without the right life insurance, your family may not be able to maintain their lifestyle if you unexpectedly pass away. Getting life insurance shows your commitment to their security.

Best Life Insurance Companies In Kentucky, 2024

transamerica-icon-logo
Best for Seniors - Mutual of Omaha
transamerica-icon-logo
Best for Young People - Transamerica
nationwide-icon-logo
Best for Smokers - Nationwide
Best Life Insurance, Kentucky, 2024

Compare The Best Life Insurance Companies In Kentucky

Check out our summary table of recommended life insurance providers in Kentucky, ranked by important benchmarks.

Overall Rating Best For A.M. Best Rating J.D. Power Rating Online Experience Get A Quote
MassMutual
4.8

Best Overall

A++

780

9.7

Instant Quote
Transamerica
4.7

Young Adults

A

740

9.8

Instant Quote
Mutual of Omaha
4.6

Seniors

A+

801

9.7

Instant Quote
State Farm
4.8

Best For Customer Service

A++

839

9.5

Instant Quote
Nationwide
4.6

Best For Smokers

A+

791

9.6

Instant Quote
MassMutual
4.8

Cheapest For Life Insurance

A++

780

9.7

Instant Quote
Scroll to see comparisons

Best Life Insurance Companies In Kentucky 2024


Best Overall

Overall Rating
4.8

Key Statistics

10/10 Affordability
8/10 Customer Reviews
10/10 Claims
10/10 Coverage Level

Why We Like Them

MassMutual was awarded the Best Overall title due to its extensive lineup of life insurance products, offering term, whole, and universal policies at competitive prices with customizable riders.

Their well-trained “career agents” are dedicated to MassMutual products, providing expert support to customers.

The company’s financial strength, reflected by an A++ Superior rating from AM Best, was a key factor in its selection.

Though less well-known in Kentucky, MassMutual stands out for its diverse offerings and professional agents.

Benefits & Drawbacks

Benefits
  • Top-tier financial evaluations
  • Extensive selection of products with multiple options.
  • Inexpensive rates in Kentucky
Drawbacks
  • Purchasing whole life insurance online isn't an option.
  • Lags behind major competitors in J.D. Power evaluations.
  • Purchasing is restricted to MassMutual agents.

Best For Seniors

Overall Rating
4.6

Key Statistics

9/10 Affordability
8/10 Customer Reviews
10/10 Claims
10/10 Coverage Level

Why We Like Them

Mutual of Omaha has earned a trusted reputation with seniors over the years, thanks to its well-known show “Mutual of Omaha’s Wild Kingdom” and the training its agents receive to serve senior clients.

The company offers two life insurance policies for seniors with health concerns. The guaranteed-issue policy doesn’t require any medical exams or health questions, making it an ideal option for those with severe health issues like cancer.

The simplified-issue policy, which only requires basic health questions, is suitable for seniors with manageable conditions like high blood pressure.

Seniors often face higher life insurance costs, but Mutual of Omaha is a trusted name, offering coverage that has been relied on by Baby Boomers and their parents for years.

Its direct mail campaigns targeting seniors, along with its well-trained agents, have made Mutual of Omaha a top provider of senior insurance.

Benefits & Drawbacks

Benefits
  • Competitive pricing plans for Kentucky's seniors
  • Ensures peace of mind for seniors through well-prepared agents.
  • The company is financially sound.
Drawbacks
  • Receives more complaints than some competitors.
  • Other major insurers outnumber agents in Kentucky

Best For Young Adults

Overall Rating
4.7

Key Statistics

9/10 Affordability
8/10 Customer Reviews
10/10 Claims
10/10 Coverage Level

Why We Like Them

Transamerica has recognized its strength in offering affordable life insurance options for young adults. Understanding that younger individuals are often cautious with their finances, particularly when purchasing life insurance, the company ensures that its policies remain affordable while providing the coverage they need.

Transamerica’s website, designed for younger customers, is clear and easy to navigate, making it simple for users to review their insurance options. The company’s mission is to provide life insurance that’s accessible to all, offering peace of mind to customers of any age and financial background.

Attracting younger consumers to life insurance is difficult, as they typically don’t see it as a necessity until major life milestones. However, Transamerica actively targets this group due to their lower mortality rates, which translate into better profitability.

One downside is that Transamerica scored lowest in customer service among the companies we evaluated, possibly due to the company’s reliance on independent agents who may not always deliver consistent service.

Benefits & Drawbacks

Benefits
  • Obtain term life insurance through online channels.
  • Maximum coverage is set at $10 million.
  • Coverage up to $2 million offered without a medical exam to those who meet the requirements.
Drawbacks
  • You can secure term life insurance for as little as $25,000 in coverage.
  • Has inferior customer service satisfaction scores relative to competitors

Best For Smokers

Overall Rating
4.6

Key Statistics

10/10 Affordability
8/10 Customer Reviews
10/10 Claims
9/10 Coverage Level

Why We Like Them

Known for its strong reputation and local presence, Nationwide offers a wide network of offices for sales and service. Smokers in Kentucky can find comfort in the slogan, “Nationwide is on your side,” when looking for life insurance. While the company’s rates for smokers are slightly above those of its competitors, we’ve found that Nationwide is still the best option due to its competitive pricing, ease of agent access, and excellent customer service.

Benefits & Drawbacks

Benefits
  • Comprehensive team of skilled agents promoting Nationwide insurance plans.
  • Presents an extensive range of life insurance plans.
  • Many offices are spread across Kentucky.
Drawbacks
  • Online application for life insurance products is not supported.
  • You must go through a Nationwide agent to make purchases.

Best For Customer Service

Overall Rating
4.8

Key Statistics

9/10 Affordability
10/10 Customer Reviews
10/10 Claims
8/10 Coverage Level

Why We Like Them

According to J.D. Powers, State Farm is a leading life insurance provider that consistently earns high ratings for customer satisfaction. This achievement demonstrates the company’s commitment to offering exceptional service to its policyholders. State Farm’s vast network of agents across the nation provides it with a unique advantage over competitors.

The company is respected for its unwavering dedication to excellent customer service, a trait that policyholders value highly. By maintaining many local offices, State Farm allows clients to meet their agents in person for any sales or policy assistance. Furthermore, the company is recognized for its fast claims processing, which is particularly important in the life insurance industry when families need timely and compassionate support during difficult times.

Benefits & Drawbacks

Benefits
  • Registers fewer customer grievances than the industry standard
  • Receives top ratings for its claims-paying ability.
  • They lead in agent numbers among insurers providing services
Drawbacks
  • The sole source for policy purchases is State Farm agents.
  • There's a restricted number of riders.

Best For Cheapest Life Insurance

Overall Rating
4.8

Key Statistics

10/10 Affordability
9/10 Customer Reviews
10/10 Claims
9/10 Coverage Level

Why We Like Them

MassMutual is acknowledged as Kentucky’s top life insurance provider, known for its competitive rates throughout the state. Despite a variety of low-cost term insurance options, MassMutual consistently offers some of the best rates. While it’s important to consider factors beyond just price when selecting life insurance, cost is a key consideration for many buyers.

MassMutual provides the best rates for those in search of life insurance in Kentucky, even though it is usually associated with professionalism rather than low pricing. Nevertheless, MassMutual is focused on increasing its market share in Maryland with aggressive pricing strategies. Pricing is significant when buying life insurance, especially in today’s economy.

MassMutual is a strong choice, offering affordable premiums and substantial coverage amounts. While their whole and universal life policies may not be the most cost-effective, MassMutual generally provides generous term life insurance coverage, particularly since permanent policies tend to be more expensive

Benefits & Drawbacks

Benefits
  • Vast array of knowledgeable representatives offering MassMutual insurance products.
  • Presents a complete variety of life insurance plans.
  • According to our investigation, the cheapest life insurance option in Kentucky.
Drawbacks
  • Life insurance products do not offer an online application process.
  • Limited to purchasing via MassMutual agent services.

How To Find The Best Life Insurance Company For You

When searching for life insurance in Kentucky, it's important to know that not all plans are suitable for everyone. That's why we assess multiple insurers and recognize their strengths in various categories. Follow these three steps to find the best life insurance for your unique needs:

Determine the necessary insurance coverage for your needs. Utilize resources like “life insurance calculators” provided by insurance companies to find the right coverage amount.

1

Choose three companies for scrutiny. Evaluating insurance providers should include analyzing their rates and financial stability. While cheaper premiums are significant, they’re of no use if your insurer doesn’t settle claims.

2

Get insured without delay. Many life insurance shoppers abandon their plans. Thus, it’s important to act promptly when buying life insurance. Your family’s financial stability is crucial.

3

Average Cost Of Life Insurance In Kentucky For Females

Company Rates for $250,000 Coverage Rates for $632,000 Coverage
Allstate $10 $16
Mass Mutual $13 $15
Nationwide $12 $14
Transamerica $15 $25
State Farm $23 $34

*Rates based on a 10-year term life policy for a 30-year-old female nonsmoker

Average Cost Of Life Insurance In Kentucky For Males

Company Rates for $250,000 Coverage Rates for $632,000 Coverage
Allstate $11 $16
Nationwide $13 $18
Mutual of Omaha $17 $20
Transamerica $18 $27
State Farm $25 $35

**Rates based on a 10-year term life policy for a 30-year-old male nonsmoker

Average Cost Of Life Insurance In Kentucky For Smokers

Company Average Monthly Cost
GEICO $23
Mutual of Omaha $25
Nationwide $31
State Farm $35
Prudential $26

*Rates based on $632,000 of 20-year term life for a 30-year-old male smoker

Average Cost Of Life Insurance In Kentucky For Young Adults

Company Monthly Cost
GEICO $7
Mutual of Omaha $8
Nationwide $9
State Farm $15
Protective $8

*Rates are for a 25-year-old male nonsmoker that purchases a $250,000 20-year term life policy.

Average Cost Of Life Insurance In Kentucky For Seniors

Company Monthly Cost
GEICO $44
Mutual of Omaha $43
Nationwide $44
State Farm $75
Progressive Life $48

*Based on $75,000 of coverage for a 60 year old male non-smoker buying a 10 year term life contract.

Factors That Impact The Cost Of Your Life Insurance In Kentucky

In Kentucky, the cost of life insurance varies based on numerous factors:

  • The insurer you choose
  • Your age
  • Your gender
  • Your health condition
  • If you smoke
  • Your credit score
  • Additional policy options

Men often pay higher premiums than women due to shorter life expectancies. Smokers also see increased rates because of their associated health risks. Insurance companies in Kentucky may consider your credit score when determining your premium.

Furthermore, including options such as disability waivers or child riders can raise the overall cost of your life insurance policy.

Largest Life Insurance Companies In Kentucky

Many life insurance companies operate within Kentucky. Here are the top five, sorted by their market dominance.

Company Market Share
New York Life 9.76%
State Farm 7.57%
Northwestern Mutual 6.81%
Primerica 3.87%
Southern Farm Bureau Life Insurance 3.67%

How Much Life Insurance Do You Need In Kentucky?

The amount of life insurance necessary varies based on your individual circumstances. Homeowners often need more coverage than renters. If you have dependents, such as children, you may also require a higher level of protection.

Insurance advisors commonly suggest securing coverage that’s 10 to 20 times your annual salary to provide sufficient financial security for your family. For example, if you earn $75,000 per year, your coverage needs might range from $750,000 to $1.5 million.

Kentucky Life Insurance Laws To Know

Considering life insurance in Kentucky? It’s essential to understand the state’s regulations to protect your policy. Here are the important laws you need to know:

Contestable Period

Life insurance companies in Kentucky are permitted to deny claims within the first two years of the policy’s initiation if discrepancies are detected on the application. After this period, these discrepancies are immaterial to the claims process.

Free Look Period

After your life insurance policy arrives, you have a 10-day period to evaluate it. If you find during this time that you don’t want to keep the policy, you can return it without penalty and receive back all the premiums you’ve already paid.

Grace Period For Missed Payments

If you miss a payment in Kentucky, you have a 30-day grace period to rectify it. Ensure you pay within this window to maintain your coverage.

Time Allowable To Settle A Claim

To obtain benefits, beneficiaries must submit a claim to their insurer. According to Kentucky law, life insurance companies must settle claims within 30 days of being filed.

Our Methodology

Our method for choosing the best life insurance companies was thorough and considered. We evaluated customer service, product range, pricing, and online usability. Based on my experience in life insurance sales and interactions with other agents, I gained valuable insights into their offerings. Our decisions were not solely based on price, except in the "Best for Cheapest Life Insurance" category. We believe each company excels in its niche, stressing that price alone should not determine your life insurance choice.

75

Quotes Analyzed

15+

Years of Experience

19

Brands Reviewed

32+

Research Hours

FAQs

Is life insurance more expensive in Kentucky?

Life insurance pricing in Kentucky is akin to pricing in other states. If insurers have paid out more claims than expected, they might raise premiums.

How much per month is a million-dollar life insurance policy in Kentucky?

Our study reveals that MassMutual offers the most cost-effective choice in Kentucky for a $1 million, 10-year term life insurance policy, with a monthly premium of $29.

What is the average monthly cost of life insurance in Kentucky?

Life insurance rates for 30-year-old individuals in Kentucky start at $10 per month for men and $11 per month for women, covering $250,000.

Go back to top